Marketing Framework
The Fundamentals
Offer — Items to sell
Leads — People to sell it to
Sales — Get people to buy
Advertising — The process of making known
Two Ways to Make More Money
- Get more customers
- Make your customers worth more
Getting More Customers
Lead: a person you can contact
Engaged lead: People who show interest in the stuff you sell
Examples of engaged leads:
- Someone who gives us their contact info
- Someone who follows us on social media or leaves a comment
- Someone who replies to our email campaign
Two Types of Audiences
Warm: People who gave you permission to contact them
Cold: People who have not given permission to contact them
The Core Four
Two ways to communicate: One to one and one to many
These make up the "Core Four":
| Cold | Warm | |
|---|---|---|
| 1 to 1 | Cold calling, cold emailing, cold messaging on social media | Contacting someone you know directly (text, call, email) |
| 1 to many | Paid ads | Posting content to followers, email subscribers etc. |