Step 5: Marketing
In depth marketing training
Offer- Items to sell
Leads- People to sell it to
Sales- Get people to buy
Advertising- The process of making known
There are 2 ways to make more money
- Get more customers
- Make your customers worth more
Getting more customers (leads)
Lead: a person you can contact
Engaged lead: People who show interest in the stuff you sell
Examples of engaged leads:
Someone who gives us their contact info
Someone who follows us on social media or leaves a comment
Someone who replies to our email campaign
Two types of audiences: Warm and cold
Warm: People who gave you permission to contact them
Cold: People who have not given permission to contact them
Two ways to communicate: One to one, and one to many
These make up the “core four”
1 to 1 Cold: Cold calling, cold emailing or cold messaging on social media
1 to 1 Warm: Contacting someone you know directly, (text, call, email)
1 to many Cold: Paid ads
1 to many Warm: Posting content to followers, email subscribers etc.