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Version: 26.03.19

Content Strategist

Job Description​

The content strategist is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers. Use of third party software and social media platform analytics play a crucial role in development of content direction and strategy.

Responsibilities​

  • Brand management
    • Management of social media posts, subject matter, quality, volume and frequency
  • Increase following on various social media platforms
    • Increased quality, effectiveness and volume
    • Review in-depth metrics from social media platforms and adjust strategy accordingly
  • Collaboration with staff
    • Clearly defined strategies, content material, and objectives communicated to staff
    • Scheduling of content with participating staff members and guests
    • Track individual staff members social media posts quantities, subject material and quality of content
    • Train and mentor staff members to create themes/channels, increase quality, volume and effectiveness

Accountabilities​

  • Social Media Followers
    • KPI: Social media tracker
  • Volume of content
    • KPI: Number of posts weekly, monthly by staff

Authority​

  • Approve or deny content concepts and ideas
  • Use voluntary staff-members for content creation
  • Remove social media posts that tarnish the brand or are counter productive to content strategies

Schedule​

  • Daily
    • Check social media followers and recent posts performance
  • Weekly
    • Meeting with management review metrics and performance
    • Make media agenda for the week
  • Monthly
    • Review metrics, strategy and progress with management
    • Review relationship of marketing to sales performance with business analysis
  • Quarterly
    • Set quarterly marketing strategy, budget and schedule
    • Explorer new content concepts, guests, equipment, strategies, platform

Goals​

Increase social media followers on all platforms.

Increase quality of content overall.

Mentor staff members to create their own content, develop concepts and improve quality and performance of posts.