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Version: 26.04.17

Step 4: Sales Strategizing

In depth sales training

  • Process: Greet, qualify, pitch, close
    • Greet in person
    • Greet in phone
    • Greet in email or message
  • Qualify
    • Purpose of qualifying
    • How to qualify
    • Objective of qualifying
    • QAQ
  • Pitch
    • Pitching fitting options based on their answers
    • Good/ better/ Best
  • Close
    • An assumptive close is when you assume a customer plans to purchase from you and you encourage them with positive, reassuring remarks.
    • puppy dog close is a technique where salespeople allow buyers to test a product or service before agreeing to close a deal. Offering a more lenient return policy.
    • Scale Close You take the prospect’s temperature by simply asking them point-blank how interested they are in your product. (Ex: “On a scale of 1 to 10)
    • The summary close is summarising various things a potential client wants with the outcome they're looking for, and then asking for the sale.
    • The takeaway close is when you give your potential client a limited period to make a decision to buy your product or service, before the offer no longer stands.
    • Ask for offer or offer next step: The sale process can be broken down into smaller steps such as asking for a customer’s social media, email, phone number, then asking to schedule a call, schedule an appointment etc.
    • In a lack of objections scenario, the salesperson can directly ask for the sale, emphasizing the benefits and addressing any minor lingering questions the customer might have
    • Sharp Angle Close In this sales closing technique, you surprise the prospect by agreeing to the demands made by him but in return, you asked him to close the deal then and there only.
    • Limited-time offers are a tried and tested way of boosting your sales. They’re effective because of the specific way they increase your customer’s feeling of urgency. This encourages them to act quickly and make a purchase.
    • The Now-or-never Close works by hurrying them up with a one-off deal. With less time to reflect or seek alternatives, they have to choose.
    • Question closes are another technique that helps sales reps either close the deal or identify what is holding their customer back. By asking a question like, “Does this sound like a solid solution to x problem?
    • The Something For Nothing close is when you offer something of value (usually a product or service) at a reduced price or for free in order to get the customer to take action and buy something from you
  • Overcoming objectives
    • Finding solutions (layaway, finance, other options, trades)