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Version: 26.04.17

Head of Marketing

Job Description​

The Head of Marketing directs marketing campaigns, plans marketing budgets, and manages the entire marketing department of a company. This role may be in charge of multiple marketing teams, each with its own team leader or marketing manager. Additionally, the Head of Marketing usually makes the final decisions regarding the development and implementation of various marketing projects.

The Head of Marketing oversees all decision-making for the marketing department. Under the leadership of the Head of Marketing, various marketing specialists and managers implement social media strategies, digital marketing campaigns, and advertising efforts.

Responsibilities​

  • Brand management
    • Logos in use
    • Store aesthetics and in-store branding
    • Management of social media manager and content strategist
  • Increase following on various social media platforms
    • Work with third party media companies for increased quality, effectiveness and volume
    • Review in-depth metrics from social media platforms and adjust strategy accordingly
    • Track individual staff members social media posts quantities, subject material and quality of content
  • Marketing of products, events, and sales
  • Communication of marketing and merchandise information to CTO

Accountabilities​

  • Sales click throughs
    • KPI: Ad click-throughs
  • Social Media Followers
    • KPI: Social media tracker
  • Website Hits
    • KPI: Website hits

Authority​

  • Allocation of projects and contracts to marketing & merchandising specialists
  • Termination of projects and contracts
  • Approval of new merchandise designs / varieties
  • Approval of new marketing avenues

Schedule​

  • Daily
    • Check social media followers and recent posts performance
    • Make sure each staff member on schedule makes a social media post
  • Weekly
    • Meeting with management review marketing metrics, strategy and performance
    • Meeting with third party marketing associates, make schedule and media agenda for the week
  • Monthly
    • Review metrics, strategy and progress with management
    • Review relationship of marketing to sales performance with business analysis
  • Quarterly
    • Set quarterly marketing strategy, budget and schedule
    • Explorer new logos, branding, in store aesthetics and merchandising

Goals​

Increase social media followers on all platforms.

Increase sales through marketing.