Skip to main content
Version: 26.04.17

Events Manager

Job Description​

The Events Manager is responsible for the planning and outlining of guitar shows and in-store events. The events manager reports to the CEO and works with Sales, Analysis, and HR to plan scheduling, budgets, and travel arrangements.

Responsibilities​

  • Guitar shows & events
    • Schedule
    • Booths
    • Flights
    • Hotel
    • Rental cars and itinerary
  • Shop Schedule coordination
  • Coordinate with HR for staffing
  • Coordinate with Merchandising Specialist to stock merch for events
  • Coordinate with Product manager for inventory to bring and inventory needed
  • Coordinate with CFO and/or CEO for purchasing power, budget, and cash flow
  • Counts of inventory and store owned goods to and from events

Accountabilities​

  • Profitability of guitar shows and events
    • KPI: Potential profit of inventory purchases minus overhead costs
    • KPI: Realized net profit from inventory purchases minus overhead costs

Authority​

  • Set special pricing for items at events
  • Allocate funds for purchasing at guitar shows
  • Grant overtime to workers for participating in profitable events

Schedule​

  • Daily
    • Plan upcoming guitar shows in advance to save costs on flights, hotels, and inventory transportation
    • Set detailed daily itinerary for all employees while traveling and attending guitar shows
  • Weekly
    • Check on changes to schedule, inventory and available capital leading up to guitar shows
  • Monthly
    • Review sales generated from guitar show inventory and track profit
  • Quarterly
    • Plan which guitar shows we will be attending for each quarter in advance

Goals​

Increase the amount profitability of guitar shows and in-store events.

Increase the amount of guitar shows attended annually.

Explore new means of travel and inventory transportation to lower overhead costs.