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Version: 26.04.17

Social Media Manager

Job Description​

Social media managers are in charge of representing a company across social channels as the primary voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.

Responsibilities​

  • Content
    • Management of social media posts and content
  • Increase following on various social media platforms
    • Work with third party media companies for increased quality, effectiveness and volume
    • Review in-depth metrics from social media platforms and adjust strategy accordingly
    • Track individual staff members social media posts quantities, subject material and quality of content
  • Engage with customers on various platforms and forward leads and inquiries to appropriate staff members
  • Marketing of products, events, and sales
  • Communication of marketing and merchandise information to CTO

Accountabilities​

  • Sales click throughs
    • KPI: Ad click-throughs
  • Social Media Followers
    • KPI: Social media tracker
  • Website Hits
    • KPI: Website hits

Authority​

  • Remove social media posts that tarnish the brand or are counter productive to content strategies

Schedule​

  • Daily
    • Check social media followers and recent posts performance
    • Make sure each staff member on schedule makes a social media post
  • Weekly
    • Meeting with third party marketing associates, make schedule and media agenda for the week
    • Review social media tracker and analytics at weekly store meeting
  • Monthly
    • Review metrics, strategy and progress with management
    • Review relationship of marketing to sales performance with business analysis
  • Quarterly
    • Meet with management, content strategist and head of marketing for quarterly agenda

Goals​

Increase social media followers on all platforms.

Increase sales through marketing.